Since its inception in 2001, JOIE has been one of the most sought after contemporary brands catering to the savvy, fashion-minded, modern woman. JOIE’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. Originally known for its signature cargos, JOIE has emerged as a lifestyle brand, a complete collection of ready to wear and accessories. The concept has always been “Casual, Comfortable and Luxurious.” Therefore, each piece that is designed encompasses a balance of these three key elements…one cannot exist without the other.
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